- Public Comps
- FirstCash
FirstCash Valuation Multiples
Discover FirstCash's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Katılımevim, AU Small Finance Bank, BDO Unibank, Bajaj Housing Finance and more.
FirstCash Overview
About FirstCash
FirstCash Holdings Inc is an operator of pawn stores in the U.S., Latin America and the U.K. The company's primary line of business is the operation of retail pawn stores, also known as pawnshops. It also operates a retail POS payment solutions business. Its two business lines are organized into four reportable segments: The U.S. pawn segment consists of pawn operations in some of U.S. states and the District of Columbia; The Latin America pawn segment consists of pawn operations in Mexico, Guatemala, El Salvador and Colombia; The U.K. pawn segment consists of pawn operations in England, Scotland and Wales; and The retail POS payment solutions segment consists of the operations of American First Finance, LLC, which offers products in the U.S.
Founded
1988
HQ

Employees
22.0K
Website
Sectors
Financials (LTM)
EV
$12B
Valuation Multiples
Start free trialFirstCash Financials
FirstCash reported last 12-month revenue of $4B and EBITDA of $794M.
In the same LTM period, FirstCash generated $2B in gross profit, $794M in EBITDA, and $392M in net income.
Revenue (LTM)
FirstCash P&L
In the most recent fiscal year, FirstCash reported revenue of $3.7B and EBITDA of $1000M.
FirstCash is profitable as of last fiscal year, with gross margin of 50%, EBITDA margin of 27%, and net margin of 9%.
Financial data powered by Morningstar, Inc.
FirstCash Stock Performance
FirstCash has current market cap of $9.4B, and enterprise value of $12B.
Market Cap Evolution
FirstCash's stock price is $213.61.
FirstCash share price decreased by 1.3% in the last 30 days, and increased by 60.3% in the last year.
FirstCash has an EPS (earnings per share) of $7.54.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $12B | $9.4B | 0.1% | -1.3% | -2.1% | 60.3% | $7.54 |
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Start Free TrialFirstCash Valuation Multiples
FirstCash trades at 3.0x EV/Revenue multiple, and 14.9x EV/EBITDA.
EV / Revenue (LTM)
FirstCash Financial Valuation Multiples
As of July 19, 2026, FirstCash has market cap of $9.4B and EV of $12B.
FirstCash has a P/E ratio of 23.9x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified FirstCash Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


FirstCash Margins & Growth Rates
FirstCash grew revenue by 17% but EBITDA decreased by 12% in the last fiscal year.
In the most recent fiscal year, FirstCash reported gross margin of 50%, EBITDA margin of 27%, and net margin of 9%.
FirstCash Margins
FirstCash Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
FirstCash Operational KPIs
FirstCash's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
FirstCash's Rule of 40 is 37% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
FirstCash's Rule of X is 63% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
FirstCash Competitors
FirstCash competitors include Katılımevim, AU Small Finance Bank, BDO Unibank, Bajaj Housing Finance, Klarna, OneMain Financial, Credit Acceptance, SBI Cards & Payment Services, Muthoot Finance and Sezzle.
Most FirstCash public comparables operate across Consumer Finance.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 24.5x | - | - | - | |||
| 7.3x | 6.9x | - | - | |||
| 3.6x | 3.5x | - | - | |||
| 16.1x | 37.2x | 51.9x | - | |||
| 1.3x | 1.1x | 8.1x | 24.4x | |||
| 5.9x | 5.8x | 11.9x | 11.7x | |||
| 5.6x | 5.6x | 20.2x | - | |||
| 5.9x | 5.8x | - | - | |||
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Acquisitions by FirstCash
FirstCash has acquired 4 companies to date.
Last acquisition by FirstCash was on June 22nd 2026. FirstCash acquired Ramsdens Holdings for $277M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by FirstCash
| Description | Ramsdens Holdings PLC is a diversified financial services provider and retailer operating in the following core segments; the Foreign currency segment which comprises the sale and purchase of foreign currency notes to holidaymakers; the Pawnbroking segment, which involves providing a cash loan in return for jewellery and watches; Purchases of precious metals segment, involves buying unwanted jewellery, gold, and other precious metals from customers for cash; Retail Jewellery segment; and Income from other financial services. Maximum revenue is generated by the Retail Jewellery segment which is engaged in online sales of jewellery products such as rings, necklaces, bracelets, etc. Geographically, it derives a majority of its revenue from the United Kingdom and the rest from other regions. | H&t Group is a London-headquartered pawnbroker operating 280 UK stores offering loans up to £100,000 secured by gold, jewelry, and luxury watches. Listed on the London Stock Exchange since 2017, it provides foreign exchange in 40 currencies and valuation services for Rolex and Patek Philippe items. | American First Finance is a technology platform for point-of-sale financing targeting credit-constrained consumers. It offers lease-to-own and installment payment options for furniture, electronics, appliances, and automotive services through retail partners. The proprietary system integrates with merchant point-of-sale terminals for instant credit decisions, serving over 10,000 locations nationwide with headquarters in Clearwater, Florida. | Cash America operated pawnshops and payday advance stores under brands like Cash America Pawn, SuperPawn, and Cashland in the United States and Mexico. The Fort Worth-headquartered firm offered secured loans against merchandise and short-term cash advances until its acquisition by FirstCash in 2016. |
| HQ Country | ||||
| HQ City | - | London | Dallas, TX | Fort Worth, TX |
| Deal Date | 22 Jun 2026 | 14 Aug 2025 | 28 Oct 2021 | 28 Apr 2016 |
| Valuation | $277M | $478M | $1.2B | $994M |
| EV/Revenue | ||||
| EV/EBITDA | ||||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAbout FirstCash
| When was FirstCash founded? | FirstCash was founded in 1988. |
| Where is FirstCash headquartered? | FirstCash is headquartered in United States. |
| How many employees does FirstCash have? | As of today, FirstCash has over 22K employees. |
| Who is the CEO of FirstCash? | FirstCash's CEO is Rick L. Wessel. |
| Is FirstCash publicly listed? | Yes, FirstCash is a public company listed on Nasdaq. |
| What is the stock symbol of FirstCash? | FirstCash trades under FCFS ticker. |
| When did FirstCash go public? | FirstCash went public in 1991. |
| Who are competitors of FirstCash? | FirstCash main competitors include Katılımevim, AU Small Finance Bank, BDO Unibank, Bajaj Housing Finance, Klarna, OneMain Financial, Credit Acceptance, SBI Cards & Payment Services, Muthoot Finance, Sezzle. |
| What is the current market cap of FirstCash? | FirstCash's current market cap is $9.4B. |
| What is the current revenue of FirstCash? | FirstCash's last 12 months revenue is $4B. |
| What is the current revenue growth of FirstCash? | FirstCash revenue growth (NTM/LTM) is 12%. |
| What is the current EV/Revenue multiple of FirstCash? | Current revenue multiple of FirstCash is 3.0x. |
| What is the current EBITDA of FirstCash? | FirstCash's last 12 months EBITDA is $794M. |
| What is FirstCash's EBITDA margin? | FirstCash's last 12 months EBITDA margin is 20%. |
| What is the current EV/EBITDA multiple of FirstCash? | Current EBITDA multiple of FirstCash is 14.9x. |
| What is the current FCF of FirstCash? | FirstCash's last 12 months FCF is $282M. |
| What is FirstCash's FCF margin? | FirstCash's last 12 months FCF margin is 7%. |
| What is the current EV/FCF multiple of FirstCash? | Current FCF multiple of FirstCash is 42.0x. |
| How many companies FirstCash has acquired to date? | As of July 2026, FirstCash has acquired 4 companies. |
| What was the largest acquisition by FirstCash? | $1.2B acquisition of American First Finance on 28th October 2021 was the largest M&A FirstCash has done to date. |
| What companies FirstCash acquired? | FirstCash acquired American First Finance, Cash America, H&t Group, and Ramsdens Holdings. |
| In how many companies FirstCash has invested to date? | FirstCash hasn't invested in any companies yet (or none have been disclosed publicly). |
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