On Valuation Multiples

Discover revenue and EBITDA valuation multiples for On and similar public comparables like Aritzia, Lululemon, Swatch Group, Prada and more.

On Overview

About On

Founded in Switzerland in 2010, sportswear firm On Holding AG generates about 93% of its sales from athletic shoes. The brand is best known for its running shoes and its distinctive CloudTec soles. On also produces athletic apparel (6% of sales) and accessories (1%). The firm’s merchandise is available in more than 80 countries and is sold through both wholesale (58% of sales) and company-owned channels (42%). In 2025, On generated about 57% of its sales in North America, 26% in Europe, the Middle East, and Africa, and 17% in the Asia-Pacific region.


Founded

2010

HQ

United States

Employees

3.3K

Website

on.com

Financials (LTM)

Revenue: $4.2B
EBITDA: $804M

EV

$12B

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On Financials

On reported last 12-month revenue of $4.2B and EBITDA of $804M.

In the same LTM period, On generated $2.6B in gross profit, $804M in EBITDA, and $378M in net income.

Revenue (LTM)


On P&L

In the most recent fiscal year, On reported revenue of $3.8B and EBITDA of $722M.

On is profitable as of last fiscal year, with gross margin of 61%, EBITDA margin of 19%, and net margin of 7%.

See analyst estimates for On
LTMLast FY202320242025202620272028
Revenue$4.2B$3.8B$2.2B$2.9B$3.7B
Gross Profit$2.6B$2.3B$1.3B$1.7B$2.3B
Gross Margin64%61%60%61%63%
EBITDA$804M$722M$175M$495M$439M
EBITDA Margin19%19%8%17%12%
EBIT Margin14%14%10%9%13%
Net Profit$378M$252M$99M$300M$252M
Net Margin9%7%4%10%7%

Financial data powered by Morningstar, Inc.

On Stock Performance

On has current market cap of $12B, and enterprise value of $12B.

Market Cap Evolution


On's stock price is $37.20.

On share price increased by 5.0% in the last 30 days, and decreased by 23.4% in the last year.

On has an EPS (earnings per share) of $0.76.

See more trading valuation data for On
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$12B$12B0.0%5.0%4.5%-23.4%$0.76

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On Valuation Multiples

On trades at 2.8x EV/Revenue multiple, and 14.6x EV/EBITDA.

See NTM and 2027E valuation multiples for On

EV / Revenue (LTM)


On Financial Valuation Multiples

As of July 19, 2026, On has market cap of $12B and EV of $12B.

On has a P/E ratio of 32.8x.

LTMLast FY202320242025202620272028
EV/Revenue2.8x3.1x5.3x4.1x3.1x
EV/EBITDA14.6x16.2x67.1x23.7x26.7x
EV/EBIT20.0x22.5x52.5x44.7x25.1x
EV/Gross Profit4.4x5.0x8.9x6.7x5.0x
P/E32.8x49.2x125.8x41.3x49.2x
EV/FCF43.1x33.7x51.2x21.2x33.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified On Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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On Margins & Growth Rates

On grew revenue by 15% and EBITDA by 21% in the last fiscal year.

In the most recent fiscal year, On reported gross margin of 61%, EBITDA margin of 19%, and net margin of 7%.

See estimated margins and future growth rates for On

On Margins

Last FY202420252026202720282029
Gross Margin61%61%63%64%
EBITDA Margin19%17%12%20%
EBIT Margin14%9%13%15%
Net Margin7%10%7%11%
FCF Margin9%19%9%7%

On Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth15%29%30%18%
Gross Profit Growth21%32%35%21%
EBITDA Growth21%184%(11%)98%
EBIT Growth23%17%78%38%
Net Profit Growth97%204%(16%)97%
FCF Growth(16%)141%(37%)(16%)

Data powered by FactSet, Inc. and Morningstar, Inc.

On Operational KPIs

On's revenue per employee in the last FY averaged $1.2M, while opex per employee averaged $0.6M for the same period.

On's Rule of 40 is 38% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

On's Rule of X is 65% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for On
LTMLast FY202320242025202620272028
Rule of 4037%38%---
Bessemer Rule of X64%65%---
Revenue per Employee-$1.2M---
Opex per Employee-$0.6M---
S&M Expenses to Revenue11%31%32%32%32%
G&A Expenses to Revenue16%18%18%20%18%
R&D Expenses to Revenue0%0%--0%
Opex to Revenue-49%49%52%50%

Data powered by FactSet, Inc. and Morningstar, Inc.

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On Competitors

On competitors include Aritzia, Lululemon, Swatch Group, Prada, Five Below, Ryohin Keikaku, Deckers Brands, Gildan, Shimano and LPP.

Most On public comparables operate across Clothing & Accessories, Sports & Leisure and Generative AI.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Aritzia4.5x4.1x21.6x22.3x
Lululemon1.2x1.2x5.1x5.5x
Swatch Group1.5x1.5x16.2x13.7x
Prada2.6x2.5x7.1x7.2x
Five Below2.5x2.4x18.2x16.1x
Ryohin Keikaku2.6x2.5x19.6x17.4x
Deckers Brands2.4x2.4x9.4x9.9x
Gildan4.0x2.9x15.8x12.1x

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On VC Funding History

Before going public, On raised $81M in total equity funding, across 6 rounds.


On Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
Dec-23Undisclosed stageEQUIAM; Mirae Asset Venture Investment; B3 Capital; Commonwealth Financial Network$25M--
Dec-22Series BGreatPoint Ventures; Mark Wilf; Mark Attanasio; Leonard Wilf; Jim Davidson; Mirae Asset Venture Investment; B3 Capital; RB Venture Partners; Zygi Wilf; Quest Venture Partners$35M--
Oct-20Series AMighty Capital; WISE Ventures; Diverse Angels; Chaos Ventures$7M--
Mar-20Series AQuest Ventures; Andre Iguodala; Innovation Global Capital; Mo Bamba; Claytonia Capital; Mirae Asset Venture Investment; Asahi Media Lab Ventures; Ed Zander; Paxion Capital Partners$11M-GameOn Technology (referred to as ON) raised $10.5 million in growth capital through a convertible note financing on March 3, 2020, led by Quest Ventures' Andrew Ogawa, with participation from Mirae Venture Partners, Innovation Global Capital, Asahi Media Lab Ventures, Claytonia Capital, and Paxion Capital Partners. This brought the company's total funding to $18.5 million. The round matches the specified investors including Quest Ventures as lead, Asahi Media Lab Ventures, Claytonia Capital, Innovation Global Capital, Mirae Asset Venture Investment, and Paxion Capital Partners, though individual investors like Andre Iguodala, Ed Zander, and Mo Bamba are not explicitly named in sources. GameOn Technology develops the ChatOS platform, a chat application for sports and gaming organizations that enables brands to communicate with fans in customized, content-rich experiences. The funding supports enhanced platform capabilities, marketing and sales efforts, and expansion into new content verticals. In 2019, the company partnered with gaming firms like Riot Games and PUBG Corporation, targeting growth in esports and the gaming industry through 2020.
Jul-16SeedXG Ventures; DeBartolo Family Foundation; Sports Investment Partners; Gary Payton; David Carrico; Calvin Broadus; Next News Ventures; Claytonia Capital; Joe Montana; Quest Venture Partners$2M--
Aug-15SeedXG Ventures; Liquid 2 Ventures; Skystar Ventures; Wei Hopeman; Lawyer Milloy; Joe Montana; Joel Embiid; Dwayne Bravo; Quest Venture Partners$2M--

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About On

When was On founded?On was founded in 2010.
Where is On headquartered?On is headquartered in United States.
How many employees does On have?As of today, On has over 3K employees.
Who is the CEO of On?On's CEO is Martin Hoffmann.
Is On publicly listed?Yes, On is a public company listed on NYSE.
What is the stock symbol of On?On trades under ONON ticker.
When did On go public?On went public in 2021.
Who are competitors of On?On main competitors include Aritzia, Lululemon, Swatch Group, Prada, Five Below, Ryohin Keikaku, Deckers Brands, Gildan, Shimano, LPP.
What is the current market cap of On?On's current market cap is $12B.
What is the current revenue of On?On's last 12 months revenue is $4.2B.
What is the current revenue growth of On?On revenue growth (NTM/LTM) is 18%.
What is the current EV/Revenue multiple of On?Current revenue multiple of On is 2.8x.
What is the current EBITDA of On?On's last 12 months EBITDA is $804M.
What is On's EBITDA margin?On's last 12 months EBITDA margin is 19%.
What is the current EV/EBITDA multiple of On?Current EBITDA multiple of On is 14.6x.
What is the current FCF of On?On's last 12 months FCF is $272M.
What is On's FCF margin?On's last 12 months FCF margin is 7%.
What is the current EV/FCF multiple of On?Current FCF multiple of On is 43.1x.
How many companies On has acquired to date?On hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies On has invested to date?On hasn't invested in any companies yet (or none have been disclosed publicly).

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