- Public Comps
- SG Co
SG Co Valuation Multiples
Discover SG Co's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Nextedia, Prismaflex, Genuine Marketing Group, Media Inv Optimization and more.
SG Co Overview
About SG Co
SG Co SpA is a business service provider. The company provides services in the communication industry, which include live and digital communication. The group enables event production M.I.C.E. (meetings, incentives, conferences, and exhibitions), corporate e-digital advertising, video and audio production, motion graphic e-sound design, shopper, and brand activation, and street and customer marketing.
Founded
2000
HQ

Employees
153
Website
Financials (LTM)
EV
$21M
Valuation Multiples
Start free trialSG Co Financials
SG Co reported last 12-month revenue of $64M and EBITDA of $5M.
In the same LTM period, SG Co generated $5M in EBITDA and had net loss of ($691K).
SG Co P&L
In the most recent fiscal year, SG Co reported revenue of $59M and EBITDA of $4M.
SG Co is unprofitable as of last fiscal year, with gross margin of 86%, EBITDA margin of 7%, and net margin of (3%).
Financial data powered by Morningstar, Inc.
SG Co Stock Performance
SG Co has current market cap of $13M, and enterprise value of $21M.
Market Cap Evolution
SG Co's stock price is $0.34.
SG Co share price increased by 1.2% in the last 30 days, and decreased by 4.4% in the last year.
SG Co has an EPS (earnings per share) of $-0.05.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $21M | $13M | -1.7% | 1.2% | 9.1% | -4.4% | $-0.05 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialSG Co Valuation Multiples
SG Co trades at 0.3x EV/Revenue multiple, and 4.4x EV/EBITDA.
SG Co Financial Valuation Multiples
As of July 19, 2026, SG Co has market cap of $13M and EV of $21M.
SG Co has a P/E ratio of (18.1x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified SG Co Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


SG Co Margins & Growth Rates
SG Co grew revenue by 17% and EBITDA by 15% in the last fiscal year.
In the most recent fiscal year, SG Co reported gross margin of 86%, EBITDA margin of 7%, and net margin of (3%).
SG Co Margins
SG Co Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
SG Co Operational KPIs
SG Co's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.3M for the same period.
SG Co's Rule of 40 is 28% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
SG Co's Rule of X is 59% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
SG Co Competitors
SG Co competitors include Nextedia, Prismaflex, Genuine Marketing Group, Media Inv Optimization, LZ Technology Holdings, Dolphin Entertainment, Star Fashion Culture Holdings, OverActive Media, Websolute and AdUX.
Most SG Co public comparables operate across Events and Advertising & Marketing.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.1x | - | 3.4x | - | |||
| 0.3x | - | 3.2x | - | |||
| - | - | - | - | |||
| 0.4x | - | (34.4x) | - | |||
| 0.1x | - | (0.7x) | - | |||
| 0.6x | 0.6x | 12.1x | 9.7x | |||
| 0.6x | - | (0.6x) | - | |||
| 0.7x | - | (3.0x) | - | |||
This data is available for Pro users. Sign up to see all SG Co competitors and their valuation data. Start Free Trial | ||||||
Acquisitions by SG Co
SG Co has acquired 1 company to date.
Last acquisition by SG Co was on May 11th 2023. SG Co acquired Gruppo FMA for $2M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by SG Co
| Description | Gruppo FMA is a Milan-based field marketing agency executing promotional campaigns, merchandising, and in-store activations for consumer goods brands in Italy. The company manages sampling events and trade audits nationwide. Founded in 1998, it serves FMCG clients like Unilever. |
| HQ Country | |
| HQ City | Milan |
| Deal Date | 11 May 2023 |
| Valuation | $2M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all SG Co acquisitions and their M&A valuation multiples. Start Free Trial | |
Investments by SG Co
SG Co has invested in 1 company to date.
Latest investment by SG Co was on May 18th 2023. SG Co invested in Kampaay in their $8M Series A round (EV/Revenue multiple available to Pro users).
Latest Investments by SG Co
| Description | Kampaay is a B2B SaaS marketplace disrupting the EU event industry for SMBs and enterprises. The platform facilitates virtual and hybrid event bookings, vendor matching, and management tools from its base in Europe. |
| HQ Country | |
| HQ City | Milan |
| Deal Date | 18 May 2023 |
| Round | Series A |
| Raised | $8M |
| Investors | 360 Capital; Azimut Digitech Fund; SG Co |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all SG Co investments and their VC round multiples. Start Free Trial | |
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAbout SG Co
| When was SG Co founded? | SG Co was founded in 2000. |
| Where is SG Co headquartered? | SG Co is headquartered in Italy. |
| How many employees does SG Co have? | As of today, SG Co has over 153 employees. |
| Is SG Co publicly listed? | Yes, SG Co is a public company listed on Borsa Italiana. |
| What is the stock symbol of SG Co? | SG Co trades under SGC ticker. |
| When did SG Co go public? | SG Co went public in 2018. |
| Who are competitors of SG Co? | SG Co main competitors include Nextedia, Prismaflex, Genuine Marketing Group, Media Inv Optimization, LZ Technology Holdings, Dolphin Entertainment, Star Fashion Culture Holdings, OverActive Media, Websolute, AdUX. |
| What is the current market cap of SG Co? | SG Co's current market cap is $13M. |
| What is the current revenue of SG Co? | SG Co's last 12 months revenue is $64M. |
| What is the current revenue growth of SG Co? | SG Co revenue growth (NTM/LTM) is 15%. |
| What is the current EV/Revenue multiple of SG Co? | Current revenue multiple of SG Co is 0.3x. |
| What is the current EBITDA of SG Co? | SG Co's last 12 months EBITDA is $5M. |
| What is SG Co's EBITDA margin? | SG Co's last 12 months EBITDA margin is 7%. |
| What is the current EV/EBITDA multiple of SG Co? | Current EBITDA multiple of SG Co is 4.4x. |
| What is the current FCF of SG Co? | SG Co's last 12 months FCF is $2M. |
| What is SG Co's FCF margin? | SG Co's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of SG Co? | Current FCF multiple of SG Co is 9.0x. |
| How many companies SG Co has acquired to date? | As of July 2026, SG Co has acquired 1 company. |
| What was the largest acquisition by SG Co? | $2M acquisition of Gruppo FMA on 11th May 2023 was the largest M&A SG Co has done to date. |
| What companies SG Co acquired? | SG Co acquired Gruppo FMA. |
| In how many companies SG Co has invested to date? | As of July 2026, SG Co has invested in 1 company. |
| What was the last SG Co investment? | On 18th May 2023 SG Co invested in Kampaay, participating in a $8M Series A round, alongside 360 Capital and Azimut Digitech Fund. |
| In what companies SG Co invested in? | SG Co invested in Kampaay. |
See public comps similar to SG Co
Lists including SG Co
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.





