Viaplay Valuation Multiples

Discover Viaplay's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like China Television Media, Cover, Hyundai Home Shopping, Shenzhen Topway Video and more.

Viaplay Overview

About Viaplay

Viaplay Group AB is a Sweden-based company that offers television channels and radio stations, broadcasting and production services. The company generates revenue from Viaplay, Linear Subscription & others, and Advertising. The company's operating segment includes Core operations and Non-core operations. The Core operations include the Group’s operations related to the Viaplay streaming service available in all Nordic countries and the Netherlands, pay-TV channels in all Nordic countries except Iceland, commercial free-TV channels in Sweden, Denmark and Norway; and commercial radio networks and audio streaming services in Sweden and Norway. The non-core includes the international markets the Group is exiting, ie. Poland, the UK and Baltics.


Founded

2017

HQ

Sweden

Employees

1.1K

Financials (LTM)

Revenue: $2.1B
EBITDA: $84M

EV

$1.2B

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Viaplay Financials

Viaplay reported last 12-month revenue of $2.1B and EBITDA of $84M.

In the same LTM period, Viaplay generated $84M in EBITDA and had net loss of ($69M).


Viaplay P&L

In the most recent fiscal year, Viaplay reported revenue of $1.9B and EBITDA of $22M.

Viaplay is unprofitable as of last fiscal year, with gross margin of 13%, EBITDA margin of 1%, and net margin of (7%).

See analyst estimates for Viaplay
LTMLast FY202320242025202620272028
Revenue$2.1B$1.9B$1.9B$1.9B$1.8B
Gross Profit-$251M$135M$211M$251M
Gross Margin-13%7%11%14%
EBITDA$84M$22M($1B)$83M($37M)
EBITDA Margin4%1%(53%)4%(2%)
EBIT Margin2%(0%)(7%)(2%)(0%)
Net Profit($69M)($132M)($1B)$11M($132M)
Net Margin(3%)(7%)(52%)1%(7%)
Net Debt-$549M---

Financial data powered by Morningstar, Inc.

Viaplay Stock Performance

Viaplay has current market cap of $651M, and enterprise value of $1.2B.

Market Cap Evolution


Viaplay's stock price is $0.14.

Viaplay share price increased by 14.1% in the last 30 days, and by 48.7% in the last year.

Viaplay has an EPS (earnings per share) of $-0.03.

See more trading valuation data for Viaplay
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1.2B$651M-0.0%14.1%-8.3%48.7%$-0.03

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Viaplay Valuation Multiples

Viaplay trades at 0.6x EV/Revenue multiple, and 14.5x EV/EBITDA.

See NTM and 2027E valuation multiples for Viaplay

Viaplay Financial Valuation Multiples

As of July 19, 2026, Viaplay has market cap of $651M and EV of $1.2B.

Viaplay has a P/E ratio of (9.4x).

LTMLast FY202320242025202620272028
EV/Revenue0.6x0.6x0.6x0.6x0.7x
EV/EBITDA14.5x55.6x(1.2x)14.6x(33.3x)
EV/EBIT35.1xn/m(9.2x)(31.1x)n/m
EV/Gross Profit-4.8x9.0x5.8x4.8x
P/E(9.4x)(4.9x)(0.6x)59.2x(4.9x)
EV/FCF(8.6x)(5.0x)(3.3x)(5.7x)(5.0x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Viaplay Valuation Multiples

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Viaplay Margins & Growth Rates

Viaplay grew revenue by 14% and EBITDA by 515% in the last fiscal year.

In the most recent fiscal year, Viaplay reported gross margin of 13%, EBITDA margin of 1%, and net margin of (7%).

See estimated margins and future growth rates for Viaplay

Viaplay Margins

Last FY202420252026202720282029
Gross Margin13%11%14%-
EBITDA Margin1%4%(2%)6%
EBIT Margin(0%)(2%)(0%)3%
Net Margin(7%)1%(7%)(1%)
FCF Margin(12%)(11%)(13%)(2%)

Viaplay Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth14%(0%)(4%)21%
Gross Profit Growth-56%19%-
EBITDA Growth515%(108%)(144%)(469%)
EBIT Growth(2404%)(71%)(92%)(2404%)
Net Profit Growth(91%)(101%)(1296%)(91%)
FCF Growth(84%)(42%)15%(84%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Viaplay Operational KPIs

Viaplay's revenue per employee in the last FY averaged $1.7M, while opex per employee averaged $0.2M for the same period.

Viaplay's Rule of 40 is 27% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Viaplay's Rule of X is 60% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Viaplay
LTMLast FY202320242025202620272028
Rule of 4010%27%---
Bessemer Rule of X18%60%---
Revenue per Employee-$1.7M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue-5%6%5%5%
G&A Expenses to Revenue-8%8%7%9%
Opex to Revenue-13%14%13%14%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
China Television Media3.8x-61.7x-
Cover1.8x1.7x10.2x9.7x
Hyundai Home Shopping0.1x-1.3x-
Shenzhen Topway Video3.2x-59.4x-
Huayi Brothers17.6x-(56.9x)-
NRJ Group0.4x0.5x1.9x2.2x
Storytel1.6x1.6x8.3x7.9x
TV Tokyo Holdings0.3x0.3x3.1x3.2x

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Acquisitions by Viaplay

Viaplay has acquired 1 company to date.

Last acquisition by Viaplay was on July 21st 2022. Viaplay acquired PremierSports for $38M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Viaplay

PremierSports
Description
PremierSports is an online marketplace connecting private coaches with athletes across sports like soccer, tennis, and basketball in Asia. It lists year-round training sessions for all skill levels from coastal cities in India to Singapore. The platform streamlines bookings that previously relied on word-of-mouth, featuring coaches certified by national federations.
HQ CountryUnited States
HQ City
Princeton, NJ
Deal Date21 Jul 2022
Valuation$38M
EV/Revenue
EV/EBITDA

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About Viaplay

When was Viaplay founded?Viaplay was founded in 2017.
Where is Viaplay headquartered?Viaplay is headquartered in Sweden.
How many employees does Viaplay have?As of today, Viaplay has over 1K employees.
Who is the CEO of Viaplay?Viaplay's CEO is Jorgen Madsen Lindemann.
Is Viaplay publicly listed?Yes, Viaplay is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Viaplay?Viaplay trades under VPLAY B ticker.
When did Viaplay go public?Viaplay went public in 2019.
Who are competitors of Viaplay?Viaplay main competitors include China Television Media, Cover, Hyundai Home Shopping, Shenzhen Topway Video, Huayi Brothers, NRJ Group, Storytel, TV Tokyo Holdings, iHeartMedia, Surya Citra Media.
What is the current market cap of Viaplay?Viaplay's current market cap is $651M.
What is the current revenue of Viaplay?Viaplay's last 12 months revenue is $2.1B.
What is the current revenue growth of Viaplay?Viaplay revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Viaplay?Current revenue multiple of Viaplay is 0.6x.
What is the current EBITDA of Viaplay?Viaplay's last 12 months EBITDA is $84M.
What is Viaplay's EBITDA margin?Viaplay's last 12 months EBITDA margin is 4%.
What is the current EV/EBITDA multiple of Viaplay?Current EBITDA multiple of Viaplay is 14.5x.
What is the current FCF of Viaplay?Viaplay's last 12 months FCF is ($141M).
What is Viaplay's FCF margin?Viaplay's last 12 months FCF margin is (7%).
What is the current EV/FCF multiple of Viaplay?Current FCF multiple of Viaplay is (8.6x).
How many companies Viaplay has acquired to date?As of July 2026, Viaplay has acquired 1 company.
What was the largest acquisition by Viaplay?$38M acquisition of PremierSports on 21st July 2022 was the largest M&A Viaplay has done to date.
What companies Viaplay acquired?Viaplay acquired PremierSports.
In how many companies Viaplay has invested to date?Viaplay hasn't invested in any companies yet (or none have been disclosed publicly).

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