- Public Comps
- Viaplay
Viaplay Valuation Multiples
Discover Viaplay's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like China Television Media, Cover, Hyundai Home Shopping, Shenzhen Topway Video and more.
Viaplay Overview
About Viaplay
Viaplay Group AB is a Sweden-based company that offers television channels and radio stations, broadcasting and production services. The company generates revenue from Viaplay, Linear Subscription & others, and Advertising. The company's operating segment includes Core operations and Non-core operations. The Core operations include the Group’s operations related to the Viaplay streaming service available in all Nordic countries and the Netherlands, pay-TV channels in all Nordic countries except Iceland, commercial free-TV channels in Sweden, Denmark and Norway; and commercial radio networks and audio streaming services in Sweden and Norway. The non-core includes the international markets the Group is exiting, ie. Poland, the UK and Baltics.
Founded
2017
HQ

Employees
1.1K
Website
Financials (LTM)
EV
$1.2B
Valuation Multiples
Start free trialViaplay Financials
Viaplay reported last 12-month revenue of $2.1B and EBITDA of $84M.
In the same LTM period, Viaplay generated $84M in EBITDA and had net loss of ($69M).
Viaplay P&L
In the most recent fiscal year, Viaplay reported revenue of $1.9B and EBITDA of $22M.
Viaplay is unprofitable as of last fiscal year, with gross margin of 13%, EBITDA margin of 1%, and net margin of (7%).
Financial data powered by Morningstar, Inc.
Viaplay Stock Performance
Viaplay has current market cap of $651M, and enterprise value of $1.2B.
Market Cap Evolution
Viaplay's stock price is $0.14.
Viaplay share price increased by 14.1% in the last 30 days, and by 48.7% in the last year.
Viaplay has an EPS (earnings per share) of $-0.03.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $1.2B | $651M | -0.0% | 14.1% | -8.3% | 48.7% | $-0.03 |
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Start Free TrialViaplay Valuation Multiples
Viaplay trades at 0.6x EV/Revenue multiple, and 14.5x EV/EBITDA.
Viaplay Financial Valuation Multiples
As of July 19, 2026, Viaplay has market cap of $651M and EV of $1.2B.
Viaplay has a P/E ratio of (9.4x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Viaplay Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Viaplay Margins & Growth Rates
Viaplay grew revenue by 14% and EBITDA by 515% in the last fiscal year.
In the most recent fiscal year, Viaplay reported gross margin of 13%, EBITDA margin of 1%, and net margin of (7%).
Viaplay Margins
Viaplay Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Viaplay Operational KPIs
Viaplay's revenue per employee in the last FY averaged $1.7M, while opex per employee averaged $0.2M for the same period.
Viaplay's Rule of 40 is 27% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Viaplay's Rule of X is 60% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Viaplay Competitors
Viaplay competitors include China Television Media, Cover, Hyundai Home Shopping, Shenzhen Topway Video, Huayi Brothers, NRJ Group, Storytel, TV Tokyo Holdings, iHeartMedia and Surya Citra Media.
Most Viaplay public comparables operate across Radio Broadcasting, Streaming, TV Broadcasting, Consumer SaaS and MediaTech.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 3.8x | - | 61.7x | - | |||
| 1.8x | 1.7x | 10.2x | 9.7x | |||
| 0.1x | - | 1.3x | - | |||
| 3.2x | - | 59.4x | - | |||
| 17.6x | - | (56.9x) | - | |||
| 0.4x | 0.5x | 1.9x | 2.2x | |||
| 1.6x | 1.6x | 8.3x | 7.9x | |||
| 0.3x | 0.3x | 3.1x | 3.2x | |||
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Acquisitions by Viaplay
Viaplay has acquired 1 company to date.
Last acquisition by Viaplay was on July 21st 2022. Viaplay acquired PremierSports for $38M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Viaplay
| Description | PremierSports is an online marketplace connecting private coaches with athletes across sports like soccer, tennis, and basketball in Asia. It lists year-round training sessions for all skill levels from coastal cities in India to Singapore. The platform streamlines bookings that previously relied on word-of-mouth, featuring coaches certified by national federations. |
| HQ Country | |
| HQ City | Princeton, NJ |
| Deal Date | 21 Jul 2022 |
| Valuation | $38M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Viaplay acquisitions and their M&A valuation multiples. Start Free Trial | |
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Start Free TrialAbout Viaplay
| When was Viaplay founded? | Viaplay was founded in 2017. |
| Where is Viaplay headquartered? | Viaplay is headquartered in Sweden. |
| How many employees does Viaplay have? | As of today, Viaplay has over 1K employees. |
| Who is the CEO of Viaplay? | Viaplay's CEO is Jorgen Madsen Lindemann. |
| Is Viaplay publicly listed? | Yes, Viaplay is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Viaplay? | Viaplay trades under VPLAY B ticker. |
| When did Viaplay go public? | Viaplay went public in 2019. |
| Who are competitors of Viaplay? | Viaplay main competitors include China Television Media, Cover, Hyundai Home Shopping, Shenzhen Topway Video, Huayi Brothers, NRJ Group, Storytel, TV Tokyo Holdings, iHeartMedia, Surya Citra Media. |
| What is the current market cap of Viaplay? | Viaplay's current market cap is $651M. |
| What is the current revenue of Viaplay? | Viaplay's last 12 months revenue is $2.1B. |
| What is the current revenue growth of Viaplay? | Viaplay revenue growth (NTM/LTM) is 6%. |
| What is the current EV/Revenue multiple of Viaplay? | Current revenue multiple of Viaplay is 0.6x. |
| What is the current EBITDA of Viaplay? | Viaplay's last 12 months EBITDA is $84M. |
| What is Viaplay's EBITDA margin? | Viaplay's last 12 months EBITDA margin is 4%. |
| What is the current EV/EBITDA multiple of Viaplay? | Current EBITDA multiple of Viaplay is 14.5x. |
| What is the current FCF of Viaplay? | Viaplay's last 12 months FCF is ($141M). |
| What is Viaplay's FCF margin? | Viaplay's last 12 months FCF margin is (7%). |
| What is the current EV/FCF multiple of Viaplay? | Current FCF multiple of Viaplay is (8.6x). |
| How many companies Viaplay has acquired to date? | As of July 2026, Viaplay has acquired 1 company. |
| What was the largest acquisition by Viaplay? | $38M acquisition of PremierSports on 21st July 2022 was the largest M&A Viaplay has done to date. |
| What companies Viaplay acquired? | Viaplay acquired PremierSports. |
| In how many companies Viaplay has invested to date? | Viaplay hasn't invested in any companies yet (or none have been disclosed publicly). |
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