People.cn Valuation Multiples

Discover revenue and EBITDA valuation multiples for People.cn and similar public comparables like Autohome, Trump Media & Technology Group, Ziff Davis, IAC and more.

People.cn Overview

About People.cn

People.cn Co Ltd is engaged in Advertising and promotion services, mobile value-added services, information services and technical services.


Founded

2005

HQ

China

Employees

N/A

Financials (LTM)

Revenue: $312M
EBITDA: $61M

EV

$2.2B

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People.cn Financials

People.cn reported last 12-month revenue of $312M and EBITDA of $61M.

In the same LTM period, People.cn generated $153M in gross profit, $61M in EBITDA, and $33M in net income.


People.cn P&L

In the most recent fiscal year, People.cn reported revenue of $306M and EBITDA of $61M.

People.cn is profitable as of last fiscal year, with gross margin of 49%, EBITDA margin of 20%, and net margin of 10%.

See analyst estimates for People.cn
LTMLast FY202320242025202620272028
Revenue$312M$306M$312M$308M$306M
Gross Profit$153M$151M$160M$156M$151M
Gross Margin49%49%51%51%49%
EBITDA$61M$61M$74M$65M$59M
EBITDA Margin20%20%24%21%19%
EBIT Margin13%14%15%13%14%
Net Profit$33M$31M$49M$31M$31M
Net Margin11%10%16%10%10%

Financial data powered by Morningstar, Inc.

People.cn Stock Performance

People.cn has current market cap of $2.5B, and enterprise value of $2.2B.

Market Cap Evolution


People.cn's stock price is $2.25.

People.cn share price increased by 3.4% in the last 30 days, and decreased by 23.9% in the last year.

People.cn has an EPS (earnings per share) of $0.03.

See more trading valuation data for People.cn
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$2.2B$2.5B0.0%3.4%-18.9%-23.9%$0.03

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People.cn Valuation Multiples

People.cn trades at 7.0x EV/Revenue multiple, and 35.8x EV/EBITDA.

See NTM and 2027E valuation multiples for People.cn

People.cn Financial Valuation Multiples

As of July 19, 2026, People.cn has market cap of $2.5B and EV of $2.2B.

People.cn has a P/E ratio of 75.4x.

LTMLast FY202320242025202620272028
EV/Revenue7.0x7.2x7.0x7.1x7.2x
EV/EBITDA35.8x36.1x29.7x33.8x37.2x
EV/EBIT55.7x50.9x47.1x54.6x50.9x
EV/Gross Profit14.3x14.5x13.7x14.1x14.5x
P/E75.4x79.3x50.9x80.6x79.3x
EV/FCF-38.1x34.4x61.4x38.1x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified People.cn Valuation Multiples

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People.cn Margins & Growth Rates

People.cn grew revenue by 4% and EBITDA by 1% in the last fiscal year.

In the most recent fiscal year, People.cn reported gross margin of 49%, EBITDA margin of 20%, and net margin of 10%.

See estimated margins and future growth rates for People.cn

People.cn Margins

Last FY202420252026202720282029
Gross Margin49%51%49%49%
EBITDA Margin20%21%19%19%
EBIT Margin14%13%14%13%
Net Margin10%10%10%11%
FCF Margin19%12%19%-

People.cn Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%(1%)(1%)4%
Gross Profit Growth2%(3%)(3%)2%
EBITDA Growth1%(12%)(9%)5%
EBIT Growth(5%)(14%)7%(5%)
Net Profit Growth10%(37%)2%10%
FCF Growth-(44%)61%-

Data powered by FactSet, Inc. and Morningstar, Inc.

People.cn Operational KPIs

People.cn's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

People.cn's Rule of X is 30% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for People.cn
LTMLast FY202320242025202620272028
Rule of 4025%24%---
Bessemer Rule of X32%30%---
S&M Expenses to Revenue18%17%2%2%1%
G&A Expenses to Revenue12%12%2%2%2%
R&D Expenses to Revenue5%5%5%6%5%
Opex to Revenue-35%36%38%35%

Data powered by FactSet, Inc. and Morningstar, Inc.

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People.cn Competitors

People.cn competitors include Autohome, Trump Media & Technology Group, Ziff Davis, IAC, TX Group, Xinhuanet, Kadokawa, Visual China Group, Sanoma and Taboola.

Most People.cn public comparables operate across Online Content & News.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Autohome(0.4x)(0.4x)(2.5x)(2.7x)
Trump Media & Technology Group713.2x-(3.9x)-
Ziff Davis1.6x1.8x4.7x5.5x
IAC-1.7x-13.8x
TX Group1.4x1.4x6.2x6.2x
Xinhuanet4.0x-18.9x-
Kadokawa1.5x1.5x19.4x22.9x
Visual China Group13.7x13.1x71.2x37.3x

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About People.cn

When was People.cn founded?People.cn was founded in 2005.
Where is People.cn headquartered?People.cn is headquartered in China.
Is People.cn publicly listed?Yes, People.cn is a public company listed on Shanghai Stock Exchange.
What is the stock symbol of People.cn?People.cn trades under 603000 ticker.
When did People.cn go public?People.cn went public in 2012.
Who are competitors of People.cn?People.cn main competitors include Autohome, Trump Media & Technology Group, Ziff Davis, IAC, TX Group, Xinhuanet, Kadokawa, Visual China Group, Sanoma, Taboola.
What is the current market cap of People.cn?People.cn's current market cap is $2.5B.
What is the current revenue of People.cn?People.cn's last 12 months revenue is $312M.
What is the current revenue growth of People.cn?People.cn revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of People.cn?Current revenue multiple of People.cn is 7.0x.
What is the current EBITDA of People.cn?People.cn's last 12 months EBITDA is $61M.
What is People.cn's EBITDA margin?People.cn's last 12 months EBITDA margin is 20%.
What is the current EV/EBITDA multiple of People.cn?Current EBITDA multiple of People.cn is 35.8x.
How many companies People.cn has acquired to date?People.cn hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies People.cn has invested to date?People.cn hasn't invested in any companies yet (or none have been disclosed publicly).

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