Under Armour Valuation Multiples

Discover Under Armour's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Steven Madden, Columbia, Citizen Watch, Hugo Boss and more.

Under Armour Overview

About Under Armour

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 450 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.


Founded

1996

HQ

United States

Employees

14.4K

Financials (LTM)

Revenue: $5B
EBITDA: $230M

EV

$4.8B

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Under Armour Financials

Under Armour reported last 12-month revenue of $5B and EBITDA of $230M.

In the same LTM period, Under Armour generated $2.3B in gross profit, $230M in EBITDA, and $49M in net income.

Revenue (LTM)


Under Armour P&L

In the most recent fiscal year, Under Armour reported revenue of $5B and EBITDA of $216M.

Under Armour is profitable as of last fiscal year, with gross margin of 45%, EBITDA margin of 4%, and net margin of 1%.

See analyst estimates for Under Armour
LTMLast FY2025202620272028
Revenue$5B$5B$5B
Gross Profit$2.3B$2.3B$2.3B
Gross Margin46%45%45%
EBITDA$230M$216M$74M
EBITDA Margin5%4%1%
EBIT Margin2%2%(1%)
Net Profit$49M$50M($496M)
Net Margin1%1%(10%)
Net Debt-$881M-

Financial data powered by Morningstar, Inc.

Under Armour Stock Performance

Under Armour has current market cap of $3.1B, and enterprise value of $4.8B.

Market Cap Evolution


Under Armour's stock price is $7.36.

Under Armour share price increased by 16.6% in the last 30 days, and by 13.6% in the last year.

Under Armour has an EPS (earnings per share) of $0.12.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$4.8B$3.1B0.0%16.6%19.0%13.6%$0.12

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Under Armour Valuation Multiples

Under Armour trades at 1.0x EV/Revenue multiple, and 20.7x EV/EBITDA.

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EV / Revenue (LTM)


Under Armour Financial Valuation Multiples

As of July 19, 2026, Under Armour has market cap of $3.1B and EV of $4.8B.

Under Armour has a P/E ratio of 64.2x.

LTMLast FY202320242025202620272028
EV/Revenue1.0x1.0x--1.0x
EV/EBITDA20.7x22.0x--64.2x
EV/EBIT39.7x44.6x--(134.7x)
EV/Gross Profit2.1x2.1x--2.1x
P/E64.2x63.3x--(6.3x)
EV/FCF-(29.4x)46.2x(39.7x)(26.7x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Under Armour Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Under Armour Margins & Growth Rates

Under Armour decreased revenue by 1% but EBITDA grew by 21% in the last fiscal year.

In the most recent fiscal year, Under Armour reported gross margin of 45%, EBITDA margin of 4%, and net margin of 1%.

See estimated margins and future growth rates for Under Armour

Under Armour Margins

Last FY20252026202720282029
Gross Margin45%45%48%
EBITDA Margin4%1%4%
EBIT Margin2%(1%)2%
Net Margin1%(10%)(2%)
FCF Margin(3%)(4%)1%

Under Armour Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(1%)--(0%)
Gross Profit Growth5%--4%
EBITDA Growth21%--190%
EBIT Growth41%--(394%)
Net Profit Growth(5%)--(82%)
FCF Growth(178%)(216%)49%(131%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Under Armour Operational KPIs

Under Armour's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.

Under Armour's Rule of 40 is 4% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Under Armour's Rule of X is 3% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Under Armour
LTMLast FY2025202620272028
Rule of 405%4%-
Bessemer Rule of X6%3%-
Revenue per Employee-$0.3M-
Opex per Employee-$0.2M-
S&M Expenses to Revenue11%11%11%
Opex to Revenue-46%46%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Under Armour Competitors

Under Armour competitors include Steven Madden, Columbia, Citizen Watch, Hugo Boss, American Eagle Outfitters, Yue Yuen Industrial, Mr Price Group, PVH, Groupe Dynamite and Ermenegildo Zegna.

Most Under Armour public comparables operate across Clothing & Accessories.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Steven Madden1.4x1.4x17.4x15.7x
Columbia0.9x0.9x9.7x9.3x
Citizen Watch1.4x1.4x9.6x10.4x
Hugo Boss0.7x0.8x4.0x4.3x
American Eagle Outfitters0.8x0.8x8.4x8.0x
Yue Yuen Industrial0.4x0.4x3.4x4.1x
Mr Price Group1.2x1.1x5.2x5.1x
PVH0.8x0.8x6.8x6.8x

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Acquisitions by Under Armour

Under Armour has acquired 3 companies to date.

Last acquisition by Under Armour was on July 1st 2015. Under Armour acquired Gritness for undisclosed valuation.

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Latest Acquisitions by Under Armour

Gritness
Endomondo
MyFitnessPal
Description
Gritness is a Boston-based platform simplifying group activity planning and discovery, particularly for fitness events. Users create, share, and join workouts via a centralized app, eliminating fragmented messaging across email and social channels. For gyms and trainers, Gritness handles bookings, payments, and customer acquisition as a fitness directory akin to Yelp. The platform supports classes in yoga, CrossFit, and running, serving urban markets in the Northeast U.S.
Endomondo is a fitness tracking platform headquartered in Copenhagen, Denmark. It supports GPS-enabled monitoring for running, cycling, hiking, kayaking, and other distance-based activities via mobile apps or Garmin devices. Users log workouts manually or automatically, challenge friends, and access live tracking features. Acquired by Under Armour in 2015, Endomondo integrates with MapMyFitness, serving millions of athletes worldwide. The service emphasizes community challenges and personalized training plans based on performance data.
MyFitnessPal is a San Francisco-headquartered mobile application for nutrition and fitness tracking. Users log meals via barcode scanning or a database of 14 million foods, monitor calories, macros, and exercise from 350 activities. The app syncs with wearables like Fitbit and Apple Health. Acquired by Under Armour in 2015 and later by Francisco Partners in 2020, MyFitnessPal supports intermittent fasting and weight management plans. Launched in 2005, it remains a top-downloaded health app.
HQ CountryUnited StatesDenmarkUnited States
HQ City
Austin, TX
Copenhagen
San Francisco, CA
Deal Date1 Jul 20154 Feb 20154 Feb 2015
Valuationundisclosed$85M$475M
EV/Revenue
EV/EBITDA

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Investments by Under Armour

Under Armour has invested in 11 companies to date.

Latest investment by Under Armour was on October 18th 2024. Under Armour invested in VIZTA DGTL in their $2M Seed round (EV/Revenue multiple available to Pro users).

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Latest Investments by Under Armour

VIZTA DGTL
Mint Blockchain
Sunnyside
Sock Finance
Description
-
Mint Blockchain is a Web3 infrastructure provider offering NFT issuance, trading, indexing, and decentralized storage services to developers building on Ethereum and Polygon networks.
-
San Francisco-headquartered Sock Finance delivers a mobile app for non-custodial cryptocurrency investing. Launched in 2022, the platform equips users with automated stop-loss orders, limit orders, and portfolio insights while ensuring full control over private keys. It replicates centralized exchange features like seamless trading alongside self-custody security to prevent fund access issues.
HQ CountryGermanySingaporeUnited StatesUnited States
HQ City
-
Singapore
-
San Francisco, CA
Deal Date18 Oct 202430 May 202415 Nov 20237 Nov 2023
RoundSeedSeedSeries ASeed
Raised$2M$5M$12M$3M
InvestorsUnder Armour; Heiko Hubertz; Sisu Game Ventures; Lyrik VenturesMask Network; Under Armour; Jsquare; Antalpha Platform Holding; Whitelist Ventures; GoPlus Security; Predator Capital; Block AI ventures; PANONY; SNZ HoldingUnder Armour; Joyance Partners; Cooley; Scribble Ventures; Adjacent; Offline Ventures; Eudemian Ventures; Uncork Capital; Will Ventures; Motley Fool Ventures; Wisdom VenturesExpansion Venture Capital; Dalpat Prajapati; Under Armour; Sunflower Fund; Albert Lee; Olive Capital; Haven Ventures; Designer Fund; Spacecadet Ventures; Tim Chen
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Under Armour

When was Under Armour founded?Under Armour was founded in 1996.
Where is Under Armour headquartered?Under Armour is headquartered in United States.
How many employees does Under Armour have?As of today, Under Armour has over 14K employees.
Who is the CEO of Under Armour?Under Armour's CEO is Kevin A. Plank.
Is Under Armour publicly listed?Yes, Under Armour is a public company listed on NYSE.
What is the stock symbol of Under Armour?Under Armour trades under UAA ticker.
When did Under Armour go public?Under Armour went public in 2005.
Who are competitors of Under Armour?Under Armour main competitors include Steven Madden, Columbia, Citizen Watch, Hugo Boss, American Eagle Outfitters, Yue Yuen Industrial, Mr Price Group, PVH, Groupe Dynamite, Ermenegildo Zegna.
What is the current market cap of Under Armour?Under Armour's current market cap is $3.1B.
What is the current revenue of Under Armour?Under Armour's last 12 months revenue is $5B.
What is the current revenue growth of Under Armour?Under Armour revenue growth (NTM/LTM) is 0%.
What is the current EV/Revenue multiple of Under Armour?Current revenue multiple of Under Armour is 1.0x.
What is the current EBITDA of Under Armour?Under Armour's last 12 months EBITDA is $230M.
What is Under Armour's EBITDA margin?Under Armour's last 12 months EBITDA margin is 5%.
What is the current EV/EBITDA multiple of Under Armour?Current EBITDA multiple of Under Armour is 20.7x.
How many companies Under Armour has acquired to date?As of July 2026, Under Armour has acquired 3 companies.
What was the largest acquisition by Under Armour?$475M acquisition of MyFitnessPal on 4th February 2015 was the largest M&A Under Armour has done to date.
What companies Under Armour acquired?Under Armour acquired MyFitnessPal, Endomondo, and Gritness.
In how many companies Under Armour has invested to date?As of July 2026, Under Armour has invested in 11 companies.
What was the last Under Armour investment?On 18th October 2024 Under Armour invested in VIZTA DGTL, participating in a $2M Seed round, alongside Heiko Hubertz, Sisu Game Ventures, and Lyrik Ventures.
In what companies Under Armour invested in?Under Armour invested in Sunnyside, Too Good To Go, Too Good To Go Denmark, Mint Blockchain, Kaigo, Sock Finance, SwingVision, Exer Labs, VIZTA DGTL, Juked, and ChangeX.

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